Effective Date: January 28, 2026

Welcome to My Beauty Site. Your privacy is critically important to us. This Privacy Policy explains how My Beauty Site (owned and operated by Alliance Beauty Group, LLC) collects, uses, and protects your information across our network of affiliate stores.

1. Information We Collect

When you visit or make a purchase from My Beauty Site, we collect certain information to provide you with a seamless shopping experience:

• Order Information: This includes your name, billing address, shipping address, payment information (processed securely through our third-party processors), email address, and phone number.

• Device Information: We automatically collect details about your device, including your web browser, IP address, and time zone to help us optimize our site performance.

2. How We Use Your Information

My Beauty Site uses the information we collect to:

• Fulfill any orders placed through our affiliate stores (including processing your payment information and providing you with invoices/order confirmations).

• Communicate with you regarding your orders or inquiries.

• Screen our orders for potential risk or fraud.

• Provide you with information or advertising relating to our products or services, provided you have opted in to receive such communications.

3. Sharing Your Personal Information

We share your Personal Information with third parties to help us use your Personal Information as described above. For example:

• We use Shopify to power our affiliate stores.

• We use Google Analytics to help us understand how our customers use the site.

• We may also share your Personal Information to comply with applicable laws and regulations or to protect our rights.

4. Data Retention

When you place an order through My Beauty Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

5. Your Rights

Depending on your location, you may have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us using the information below.

6. Changes to This Policy

Alliance Beauty Group, LLC may update this privacy policy from time to time in order to reflect changes to our practices or for other operational, legal, or regulatory reasons.

7. Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at:

Support Email: [email protected] Parent Company: Alliance Beauty Group, LLC